Theme 1 : Chinese culture and society
Theme 2 : Chinese thinking and its key concepts
Theme 3 : Impact of cultural factors on Chinese business world
Theme 4 : Work with the Chinese colleagues
Theme 5 : Negotiate with the Chinese
Theme 6 : Personal, National and Corporate Identity
Theme 7 : Specificities of the Chinese market
Theme 8 : Expatriation and return from expatriation
Thème 1 : Chinese culture and society
- History
- Geography and population
- Language
– Mandarin & dialects
– Chinese translations of Western brands - Three currents of the Chinese thinking
– Confucianism, Taoism, Buddhism - Family unit
- Education system
Thème 2 : Chinese thinking and its key concepts
- Respect & Obedience
- Relationship & Network
- Face & Honor
- Humility & Discretion
- Order & Stability
- Harmony & Consensus
- Patience & Fatalism
- Pragmatism & Flexibility
- Patriotism & Nationalism
Thème 3 : Impact of the cultural factors on business
- Yes vs No
- Implicit vs Explicit
- Factual vs Conceptual
- Global Approach vs Analytical Approach
- Collective Spirit vs Individualist Spirit
- Human Influence vs Legal Norms
- Men vs Women
Thème 4 : Work with the Chinese colleagues
- Strict respect towards the hierarchy
- Confucian Model vs Warrior Model
- Manage Chinese teams
- Have physical meetings with the Chinese
- Conference call & Video conference
- Work vs Family
- Talent retention
Thème 5 : Negotiate with the Chinese
- Partners, customers, suppliers, shareholders
- Consensus & Compromise
- Favor & Reciprocity
- Typology of enterprises
- Regional typology
- Notion of contract
- Notion of time
- Interpreter & Translation
- Art of the War
Thème 6 : Personal, National and Corporate Identities
- Chinese perception of Europe
- Corporate Culture vs National Culture
- European Headquarters vs Chinese Subsidiary
- Globalization vs Localisation
- How to manage a quite independent Chinese site from far away? How much compliance with corporate rules is required and recommended for a Chinese subsidiary? How much should the head quarter interfere in the local decisions?
Thème 7 : Specificities of the Chinese market
- Innovation & Entrepreneurship
– Digitalization
– Artificial intelligence - Culture of paradox
- Political factors
- Do’s & Dont’s
- Reading list
Thème 8 : Expatriation and return from expatriation
- Why expatriate to China
- Prepare your expatriation
- Settle in China
- Integration cycle: denial-resistance-exploration
- Live in China with your family
- Succeed one’s return from expatriation
- Transformation: become a consultant on China